BloomRoom_CoverPhoto_Exterior_2560x1440

Bloom Room

Good Bytes

To celebrate the launch of Paperless Post’s partnership with the beloved Rifle Paper Co., Bloom Room was designed and created as an immersive four-day pop-up shop in Nolita, bursting with larger than life flowers, a floral market out front, and a limited edition poster for the line of fans that ran down the block. 

The logo takes the idea of flowers rising in bloom, and translates it typographically. The simple solution allows the new line of cards to take center stage, yet still remain an easily identifiable mark for passerby on the street.

Credits

Credits

Client: Paperless Post
Agency: Paperless Post
Role: Design & Art Direction

Creative Direction: Luke Williams
Illustration: Anna Bond
Photography: Dan Sky
Floral Installation: Sophie Parker & Alex Crowder
Woodwork: Micah Rosenblatt
Producer: Stephanie Shih
BloomRoom_LargeInset_Logo_2030x1210
BloomRoom_CoverPhoto_Suite+_2560x1440
BloomRoom_LargeInset_Angle_2030x1210
BloomRoom_LargeInset_CardFan_2030x1210
BloomRoom_HalfWidth_AnnaJames_995x746
BloomRoom_HalfWidth_Bag_995x746
BloomRoom_HalfWidth_Detail_995x746
BloomRoom_HalfWidth_FlowerMarket_995x746
BloomRoom_CoverPhoto_Digital_2560x1440
BloomRoom_LargeInset_Exterior_2030x1210
BloomRoom_Band_Instagram_2560x646
BloomRoom_HalfWidth_Line_995x746
BloomRoom_HalfWidth_OpeningNight_995x746

Projects

Great JonesIdentity, Packaging, Website

Good BytesBranding

No Man's LandEditorial

LoveveryBranding

Wizarding WorldIdentity

OneNYCWeb design

Bloom RoomBranding

Academy MagazineEditorial

© Laura Berglund 2018

© Laura Berglund 2018

© Laura Berglund 2018

© Laura Berglund 2018

© Laura Berglund 2018

laura@lauraberglund.com

laura@lauraberglund.com

laura@lauraberglund.com

 laura@lauraberglund.com

  • laura@lauraberglund.com